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![[Infographic] Sleighing Your Holiday Ads: Optimizations to Last All Season](https://static.wixstatic.com/media/8b54de_f04b4bde149a4c669f640d2e8f822508~mv2.png/v1/fill/w_1145,h_640,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/8b54de_f04b4bde149a4c669f640d2e8f822508~mv2.png)
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4 FOMO Marketing Strategies that Increase Black Friday Sales
The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, wit
![[Vlog] 5 Mistakes to Avoid with Paid Social Advertising](https://static.wixstatic.com/media/8b54de_cd30bf2827ed400c97881b94c4f2aab0~mv2.jpg/v1/fill/w_731,h_410,fp_0.50_0.50,lg_1,q_30,blur_30,enc_avif,quality_auto/8b54de_cd30bf2827ed400c97881b94c4f2aab0~mv2.jpg)
![[Vlog] 5 Mistakes to Avoid with Paid Social Advertising](https://static.wixstatic.com/media/8b54de_cd30bf2827ed400c97881b94c4f2aab0~mv2.jpg/v1/fill/w_731,h_410,fp_0.50_0.50,lg_1,q_90,enc_avif,quality_auto/8b54de_cd30bf2827ed400c97881b94c4f2aab0~mv2.jpg)
[Vlog] 5 Mistakes to Avoid with Paid Social Advertising
In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to avoid common paid social advertising mistakes.
![[Infographic] 9 Key Conversion Statistics for Higher Ed](https://static.wixstatic.com/media/8b54de_90ca8fcfea07454b9eba006a410e9d83~mv2.png/v1/fill/w_889,h_500,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/8b54de_90ca8fcfea07454b9eba006a410e9d83~mv2.png)
![[Infographic] 9 Key Conversion Statistics for Higher Ed](https://static.wixstatic.com/media/8b54de_90ca8fcfea07454b9eba006a410e9d83~mv2.png/v1/fill/w_889,h_500,fp_0.50_0.50,q_95,enc_avif,quality_auto/8b54de_90ca8fcfea07454b9eba006a410e9d83~mv2.png)
[Infographic] 9 Key Conversion Statistics for Higher Ed
The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together
Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue
In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ad budgets by 11%, and saw a res
Why People Are Ignoring Your Display Ads
Spoiler alert: It’s more than “They’re annoying.”
In theory, display advertisements are pictures or videos placed on a website that attract
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