Digital Advertising

21 Fall Consumer Shopping Trends for E-Commerce

With the biggest time of the year coming up for e-commerce companies, it’s important to keep 2017’s consumer shopping trends in mind. Check

Keep your holiday digital marketing and advertising campaigns fresh with these key statistics and optimization strategies.

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, wit

In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to avoid common paid social advertising mistakes.

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ad budgets by 11%, and saw a res

Spoiler alert: It’s more than “They’re annoying.” In theory, display advertisements are pictures or videos placed on a website that attract

When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for...

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators...

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But...