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21 Fall Consumer Shopping Trends for E-Commerce

With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among

Back to school shopping starts early, with 68 percent of parents receiving classroom supply lists at least a month before the first day of s

When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for...

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators...

With 56 percent of companies using an email marketing provider, email marketing should be on everyone’s radar, if it’s not already. To...

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But...